Business Services

The Message of Color in Business

Understanding color and what it implies in business can be an essential part of establishing a business profile. Color can affect life in so many ways, yet we often don’t realize the impact of our color choices. I have worked with business, industry, and entrepreneurs to assist them in using color to enhance their brand and develop their own business message using color.

The Message of Color teaches individuals and businesses how to use color. Whether you are developing a logo for your brand, redesigning the retail space or wondering what color to paint the office, the colors you choose can increase your chance of reaching your goals. Color greatly influences human emotion and behavior. By understanding the basics of colors, you can design a memorable logo, encourage shoppers to spend money and help your employees be more productive and maximize their potential.

How can the Message of Color in Business help your business?

  • Develop a Color Brand
  • Create a strong first impression with color
  • Color the business environment
  • Implement a uniform color for employees
  • Color printed materials

Consultations, Workshops, Speaking Presentations, Lunch & Learn

Contact the Message of Color to schedule a business color profile meeting.


“Color identifies a company, a product line and the quality of merchandise. All human beings make a subconscious judgment about a person, environment, or an item within 90 seconds of visual contact. 62-90% of the time the assessment and choice are based on color alone.” –The Institute for Color Research.